ABOUT

We Put Our Customers First

Though we have specialized in window products through the decades, the Lavitts believe that it is the colleagues and the people we serve – the independent Dealer – who are at the heart of Super Enterprises’ success. 

Our History

Founded in 1946, Super Enterprises has been led by three generations of the Portnoy and Lavitt families. Still family owned and operated today, Super Enterprises has accumulated 70+ years of experience in all aspects of the window and door industry.

The company traces its origins back to 1946, when founder Hal Portnoy opened Super Sash and Screen Co., a small retail store that sold a variety of building materials. A success on Long Island, twenty years later the company renamed Super Millwork, Inc. had become a wholesaler of window sash. By this time, Sanford (Sandy) Lavitt had joined the company full-time and married Hal Portnoy’s daughter, Arlene.

Over the following two decades, Super Millwork grew by adding window and door manufacturing operations and adding mass merchants to its growing customer base. In 1984, the Portnoy and Lavitt families joined forces with the Marvin family of Warroad, MN, and Super Millwork, Inc., to become a distributor of Marvin Windows and Doors.

The 1990’s was a decade of evolution for the company. Super expanded through acquisition and geographic expansion; while also bringing a more singular focus to the organization by selling off its manufacturing operations. In 1997, Super Enterprises – USA, Inc. was born, along with the exclusive distribution of The Marvin Family of Brands products. Super Enterprises had evolved into a hybrid distributor, who not only supplied the product but also provided the value-added services to their network of independent Dealers.

In 2000, the company exited the mass merchant business to solely focus on its Dealer network. A tragic and unexpected shift came when Sandy Lavitt passed away in October 2000, and triggered a succession plan that involved the movement of his sons Jason and Keith to fill the roles of Presidents. Arlene Lavitt assumed the position of chairman of the board, and a seven-person executive committee was formed to guide Super Enterprises through this period of transition.

In 2001, the company moved its corporate headquarters to its present location in Melville, NY. In 2006, Super Enterprises opened its Cranbury, NJ location which includes distribution, sales and a state-of-the-art training facility. In 2008, Super’s southern distribution markets of Georgia and western North Carolina shifted to a 1-step model.  Here retail outlets were opened and branded as Architectural Visions Inc. (AVI).

Today, Super Enterprises is led by Jason and Keith Lavitt, Presidents. Arlene Lavitt continues as Chairman of the Board. The company maintains a strong dedication to its network of independent Dealers, distributing Marvin and Integrity products to southeast NY, New York City, Long Island, NJ, eastern PA and DE.

In the southeastern US, Super’s Architectural Visions Inc. brand operates showrooms in: Alpharetta, GA; Buckhead, GA; Macon, GA; Columbus, GA; Blue Ridge, GA; Franklin, NC; Nashville, TN.

Corporate Philosophy

We Put Our Customers First. This means that every decision we make at Super Enterprises is done so with our customers in mind. As we grow, it has become increasingly more important that we stand by our philosophy and guiding principles from which our values and success are rooted. 

Guiding Principles

Empathy. We may not be able to make the problem go away. But we help where possible and let our customers know we care.

Creativity. We think beyond traditional ideas and rules to find unique solutions.

Fairness. We find balanced resolutions that meet the needs of all involved parties.

Honesty. We communicate in a sincere and forthcoming manner, and we openly share factual information with our customers.

Teamwork. We work with and support our fellow colleagues in serving our customers.

 

Look Forward: A Note from the Presidents

We believe the company’s success and longevity will continue to be driven by three distinct factors.

Our Colleagues. With a blend of tenured and new colleagues our combined knowledge base and experiences allow the company to deliver unsurpassed value to its customers every day.

Our Customers. Through the decades, the level of trust and respect that has been built between Super and its network of independent Dealers allow us both to grow and prosper.

Our Supplier. Super Enterprises and Marvin have been working together for 33 years and 3 generations. The companies are aligned in their mission to deliver quality products and services to their customers.

With the third generation of leadership firmly in place, Super Enterprises will anticipate, plan for, and react to whatever the future brings.  With the continued dedication of our colleagues, solid relationships with our customers and a strong bond with our key supplier, the future of Super Enterprises continues to look bright.

– Jason and Keith Lavitt